Persona 1: Nirdesh
Nirdesh is a 17-year-old high school student who is looking for comprehensive financial guidance to shift to a healthier perspective on money.
Persona 2: Juana
Juana is a 16-year-old high school student who is looking for daily financial guidance to help her hit long-term goals.
Lo-fi Prototyping
I prototyped a profile set-up flow to walk new users through app features.Mindful Moola’s lo-fi prototype
Study type:
Unmoderated usability study
Participants:
5 participants
Location:
USA, remote
Length:
15-30 minutes
Usability Study Parameters
Card & Cash
Users wanted cash transactions to be integrated into the app
Link Cards
Users were not able to find the page to link their cards/bank accounts
Paid Chores
Users wanted the ability to turn off paid chores or to turn them into tasks/jobs
Usability Study Findings
Ideation
I explored different approaches to help users develop a healthy relationship with money built upon celebration and well-being instead of shame and stringency. Daily spending limits are reframed as goals. Streaks help users build positive habits and confidence.
Mockups: Budget
I created an option for users to input cash transactions while setting up their budget.
After usability study
Before usability study
After usability study
Before usability study
Mockups: Chores
I also included a button to switch the chores to tasks/jobs or turn it off completely. The turn off option is hidden under the switch to jobs option.
High-Fidelity Prototype
The high-fidelity prototype incorporates feedback from the usability study and adds the following accessibility considerations:
Focal Points
Size and emphasis establish visual hierarchy
Labels and Icons
All interactive elements are elevated
Text Hierarchy
Page titles are H1 and card titles are H2 to help assistive technologies read the page
Sitemap
The financial planning tool and app overview are the main focal points of the accompanying website. Mindful Spending shows potential users a personalized financial plan, while the app page shows how its features bridge the gap between users and their ideal financial future.
Responsive Designs
I initially designed the website for mobile and eventually scaled and optimized the designs to fit larger screens.
Next Steps
Conduct user and market research to identify further areas for improvement.
Conduct a usability test on the hi-fi prototypes to make sure that recent improvements addressed issues properly.
What I Learned
Remaining flexible and open to making adjustments led to significant improvements in the designs and function of Mindful Moola despite how challenging it was to undo or rework parts of the project I thought were finished.